Marketing Consultancy & Training

We help small businesses who are good at what they do to let people know they exist.

If you build a better mousetrap people will not beat a path to your door, unless they know about it.

Our consultants can help you:

• Explain your product or service in terms the customer can buy into
• Choose the best target customers to tell about your company
• Choose the best methods of reaching out to your target audience
• Find the right product balance between Customer Value and Business Value
• Help you measure the results of your advertising activities so you can do more of what works for you
• Select the most appropriate routes to market
• Pay for themselves many times over in the saving you make on your marketing and the extra customers you bring in

Deciding to start up a small business can be a big step and knowing that you will have to get to grips with the Internet and create yourself a web site can be very worrying. To compete effectively in your chosen market you probably feel that your small business needs a web site and you are right.

Even if you will not be taking business from your web site it can still act as a staging point for people who are interested in what your start-up does but are not quite ready to give you a call.

Your web site might contain references from satisfied customers or just be a place people can get more information on what you do. The main thing is that it has to follow some basic marketing rules to give you the best chance of getting that phone call.

Start by answering the following questions:

How will I Attract their attention in a few seconds
How will I generate Interest in my offering
How will I turn that interest into a Desire to buy
What will be my call to Action to close the deal

AIDA is a standard marketing tool that most businesses just don't use. Everything you do on your web site or in any other marketing you do should follow the principles of AIDA. Especially the last piece, so many companies do the first three and then don't give the prospective customer a clear call to action.

In small business the number of visitors reaching your web site will be small so you have to make sure you have the best chance of turning every visitor into a customer.

We provide local marketing consultancy in the Home Counties, you can call or email us from the contact page.

Internet Marketing

We are currently running 3 hour training sessions in Milton Keynes.

Making your web site work:

• Being search engine friendly
• Using Pay Per Click without an extra mortgage
• Attract more visitors
• Convert more visitors into customers

You don't need to be a computer expert to implement the things we will teach you.

Even if you use a third party to manage your web site it helps to know what works and what doesn't.