Free Marketing Advice

Why would we give away free advice when we are trying to make a profit?

Because we need to help you believe that we know what we are talking about so that you can feel confident in contacting us and paying for our services. It is one of the things we will get you to do; give something away as a means of building trust and the foundations of a strong working relationship.

We don't offer all our wisdom at once, here are a few things to get you started, come back regularly as this list will change as the muse takes us.

AIDA - One of the most important and most often neglected tools at the marketers disposal. A simple acronym for Attention, Interest, Desire & Action. Learn how to wield AIDA to increae response rates to your advertising. AIDA

Pricing - Scary stuff; too high and people won't buy, too low and we are leaving money on the table. The trouble is that we can only know for sure once we have some good quality hindsight to call on. There are ways and we explain a few here. PRICING

Customer Focus - Most companies have picked up this mantra and pay it some really good lip service; very few manage to follow through. Learn the first few baby steps here. CUSTOMER FOCUS

Metrics - Lord Leverhulme famously said "Half my advertising spend is wasted - but I don't know which half." With computing and the internet it doesn't have to be that way for you not if you apply a few simple measures. METRICS

Marketing Plan - It's funny, if you are going on a trip, day out or other excursion you do some planning, look at a map or decide where you are going. Yet so many businesses just jump straight in without any plan and only a vague idea of where they are headed. plan your business and plan your marketing if you want to have any chance of success. MARKETING PLAN

Search Engine Marketing (SEM) - most of us do some research before parting with our cash these days and the internet makes it so easy to do. If you want people to find your company when they are doing their research then you need to know something about how the search engines work. SEM

Competitive Analysis - research is so easy with access to the internet so the chances are that any prospective customer will have done their homework before they contact you. make sure you are familiar with your competitors and that you know what needs drive people to buy your kind of product or service. COMPETITIVE

What to SWOT - Looking at the strengths, weaknesses, opportunities and threats your business and product faces can give you a big help in writing better copy and in improving your produt roadmaps to enhance the things you do well and mitigate those you do badly.. SWOT

We are a Home Counties based marketing consultancy offering training and consultancy services to business. If you want to know how we can help you. use the contact form and we will get in touch. <contact>